When motion picture cameras were invented in the 1890's film production companies started to become more established. Films were often around just a minute long and they were without sound. But fast forward to the 21st century and there have been 736 films released in US theatres in 2016 which is twice the number from 2000 (Follows, 2017) This just shows how the film industry has changed its marketing communications to tailor with its contemporary, high-demanding consumers. This blog post is going to focus on how film distributors and marketers have adapted to consumers heavy usage of social media and how this has provided a range of opportunities. Before social media, word-of-mouth was the way to promote and share films (Kirby, 2016) But now that social media has become popular, film distributors can market films through mediums such as Facebook, Twitter and YouTube which allows consumers to share it publicly with their friends. The internet has become accessible across the w