Film? Yes. Marketing? Yes. All my opinions? YES!

When motion picture cameras were invented in the 1890's film production companies started to become more established. Films were often around just a minute long and they were without sound. But fast forward to the 21st century and there have been 736 films released in US theatres in 2016 which is twice the number from 2000 (Follows, 2017) This just shows how the film industry has changed its marketing communications to tailor with its contemporary, high-demanding consumers. This blog post is going to focus on how film distributors and marketers have adapted to consumers heavy usage of social media and how this has provided a range of opportunities. Before social media, word-of-mouth was the way to promote and share films (Kirby, 2016) But now that social media has become popular, film distributors can market films through mediums such as Facebook, Twitter and YouTube which allows consumers to share it publicly with their friends. The internet has become accessible across the w...

Advertising has always been a marketing communication that is focused on promoting a specific message or product to a wide audience, but with consumers being shown over 5,000 ads a day how does a company ensure their message is being heard? Shock advertising has been known to break through the mundane day-to-day adverts in a way which aims to break societal norms. Agencies do this by exposing consumers to violence, controversy and sometimes just sheer, disturbing ideologies to in turn create empathy, shock or a call to action. With this basic definition in mind you would assume that this would be a form of advertising which many agencies would consider... But there are pros and cons just like every form of advertising. Companies need to consider all the different alternatives before making an informed decision. So, lets begin to analyse one of the most popular adverts of 2015 with this question in mind; can controversy be used in a way which will benefit a company in the long ru...