Just over two weeks ago we were watching scary 80's horror films, carving pumpkins and stocking up our Halloween sweets collection... But now that my favourite time of the year has passed I couldn't help but notice that there was a surge of Halloween adverts and campaigns this year which inspired me to write this post. 1. Sainsbury's "Your Halloween Nightmare" Campaign This 55 second advert left me smiling because of the how relatable it was. Seeing two adults in complete despair over the fact they have no sweets left for the trick or treaters echoed my own personal experiences in the past from Halloween night. Sainsburys cleverly took an original idea and made it work for their brand image; by ending the advert with 'scared you're unprepared?' it reminds their customers that Sainsburys will always have the products that they need, whenever they need them. I thought the campaign was executed in a witty fashion; making it perfect for the H