Best Halloween Advert of 2017?

Just over two weeks ago we were watching scary 80's horror films, carving pumpkins and stocking up our Halloween sweets collection... But now that my favourite time of the year has passed I couldn't help but notice that there was a surge of Halloween adverts and campaigns this year which inspired me to write this post.

1. Sainsbury's "Your Halloween Nightmare" Campaign

This 55 second advert left me smiling because of the how relatable it was. Seeing two adults in complete despair over the fact they have no sweets left for the trick or treaters echoed my own personal experiences in the past from Halloween night. Sainsburys cleverly took an original idea and made it work for their brand image; by ending the advert with 'scared you're unprepared?' it reminds their customers that Sainsburys will always have the products that they need, whenever they need them.

I thought the campaign was executed in a witty fashion; making it perfect for the Halloween holiday. You could feel the tension which was accentuated with the old-school horror music. This reminded me of an apprehension engine which brought up nostalgic memories. (If you don't know what one is and love horror film soundtracks as much as I do, go google it now!)

The advert has received a positive reaction on social media with over 147k views on YouTube in just a couple of weeks. Asda also released a Halloween advert which received 119k views, showing how equally competitive both organisations are.

Sainsbury's has successfully reminded its customers about its brand values. I believe this is one of the most important aspects a well-established organisation can focus on to gain more sales but to more importantly reinforce the idea that the brand will always think about its customers first and foremost. A customer-centric strategy will always be the most successful strategy.

Which Halloween adverts have been your favourites this year? Should more organisations promote their brands on smaller holidays or not?

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